We need to have a conversation about engagement

Karen Rayner Employee experience, Engagement, Feedback Leave a Comment

Numbers are easy*. Anyone can take an employee survey and make something of it: response rate is obvious, unhappy and engaged answers easily coded. We can chart results and turn them into reports and pretty infographics with a bare minimum of effort. 77% of employees hate the food in the cafeteria! 31% of millennials in Townsville stay for the beanbags! Numbers, saving us from too much thinking since forever. Unfortunately, numbers are also simple. Surveys in particular condense a whole heap of potentially mind-blowing information into a single, easily digestible figure. Say I discover that only 31% of employees think …

Response rate matters

Why response rate matters more than score

Michael Carden Engagement Leave a Comment

Pop quiz! What’s going to be more useful to you in the long run: a high engagement survey score with a low response rate, or a low engagement score with a high response rate? High engagement is good, right? Low is bad? You want to know if you have a highly engaged workforce, so you need as many survey responses as you can get. Ideally 100%. Definitely more than the 10-15% you can expect from surveying complete strangers. Response rate matters. Surveys are an average of opinions… of those who bother responding When do you leave a hotel review online? …