Response rate matters

Why response rate matters more than score

Michael Carden Engagement Leave a Comment

Pop quiz! What’s going to be more useful to you in the long run: a high engagement survey score with a low response rate, or a low engagement score with a high response rate? High engagement is good, right? Low is bad? You want to know if you have a highly engaged workforce, so you need as many survey responses as you can get. Ideally 100%. Definitely more than the 10-15% you can expect from surveying complete strangers. Response rate matters. Surveys are an average of opinions… of those who bother responding When do you leave a hotel review online? …

The anonymity paradox

The Anonymity Paradox

Michael Carden Employee experience, Engagement, Feedback 1 Comment

Communication is a spectrum. On the left is face to face. On the right is a YouTube comment section. In the middle are all manner of different ways of connecting. Bluetooth phone calls while driving. Group WhatsApp with those folk you met at a festival. Teleconferences where one dude is at an airport and only ever remembers to press mute before he starts talking. Each of these different ways of communicating has its own rules of acceptable behavior. There’s probably things you’d say in an email that you’d not say face to face. I’ve certainly found myself on written rants …